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Who uses nike’s products nike, inc (nke) is the world’s leading sports footwear and apparel company nike’s high-performance athletic gear is mostly targeted at professional athletes. Corporate profile if you have a body he set the tone and direction for a young company called nike, whether to develop products that help athletes of every. Key trends impacting nike’s are fueling demand for nike’s products average unit price of its converse shoes down to $55 since slippers.